Event Director

Marketing + Communications

Guidelines for creating a participant email

Emailing your participants is a great way to share important information about your event. We make it easy to do with the Email Manager, and because we want to help make it even easier for you, we have some gui...

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Event Marketing Links

Event Marketing Links allow you to create custom links that can be tied to specific marketing activities and used to track clicks and conversions to completed registrations. We have created a few Event Mar...

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Can I use HTML?

Yes! If you are looking to use your own custom HTML, you've come to the right place. There are quite a few areas of the site you're able to use HTML to add some style in your messaging to participants. WHICH ...

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Enter and display event sponsor information

Since sponsors pay you to help promote them and we want to help you, imATHLETE lets you promote your sponsors by featuring their logo and a hyperlink to their website right from your main webpage. To add spons...

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What does "Upsell Your Events" mean and how do I upsell my events?

imATHLETE is committed to promoting your events in any way we can. The simplest, most obvious opportunity is to promote your events while people are registering for other events of yours. This, my friend, is ...

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Creating and Sending an Email with Marketing Campaigns

There are three steps to creating and sending a marketing email through imATHLETE: Create a List Create a Template Create a Campaign Here's an overview of each: Create a List Fir...

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Email Marketing with imATHLETE

Overview When athletes sign up for an event on imATHLETE, they have the option to create an imATHLETE account (except for Canadian events). When they create an account, they also have the option to opt in to...

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Send Out An Email Blast to Past Participants

First and foremost, if they aren’t already, we need to make sure your previous participants are in our database. To do so, please refer to Can I import my previous years' participants into imATHLETE?. Second a...

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Announcements + Notifications: what are Announcements and how do I set them up?

Announcements are messages that you want to share with your participants. Messages could be information about multi-event discounts, special event-specific info or anything else you want to share. Annou...

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Turn off imATHLETE emails / notifications

Don't want to receive emails or notifications from imATHLETE anymore? Not a problem. You have control over what you want to receive and what you don't. Here's how to manage that: Go to imATHLETE.co...

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