Event Director

Text Messaging: How does it work and why should I do it?

There's been a lot of discussion over the years about whether or not email will become obsolete.  It may, it may not - only time will tell.  But the fact remains that 1) our world is moving closer and closer to real time communication and 2) our email inboxes are filled with marketing messages and spam.  With that said...


5 REASONS YOU SHOULD BE TEXT MESSAGING YOUR PARTICIPANTS
1. Guaranteed (or almost) 100% open rate.  As opposed to email, where 60% is an overwhelming success.

2. Text is the mode of communication people rely on for quick conversation

3. Easier to integrate at packet pick-up

4. Sponsor upsell opportunities

5. Ability to easily inform everybody of last minute changes

6. Even if you don't use it now, the information is very valuable in the future (e.g. next year you can text participants when registration opens)


HOW TO SET UP TEXT MESSAGING QUESTIONS
  • Go into Event Setup
  • Click Custom Questions (left side)
  • Click the button that says Add Text Messaging Questions
  • Indicate whether you want it to be required (recommended) or opt-in
 

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