Creating Your First Event

Ready to set up your first event but don't know where to start? You’re in luck! We're here to guide you through the process of setting up registration for your first event. Once that’s set up, check out the end of the article for resources to help you manage your registrations.

Signing up for an imATHLETE account
First thing’s first, if you haven’t already signed up for an imATHLETE Event Organizer/ Director account, you’ll need to do that. Keep in mind that if you already have an athlete account, you will need to use a different email address. Here's how to sign up:


  1. Go to and click the green Sign Up button at the top of the page
  2. Select the option for Event Organizer / Event Director
  3. Fill in your information and click Join Now!
  4. Enter your company information and click Save & Continue
  5. Set your default company policies and click Save & Continue. Don't worry - you can change these defaults later and/or override them at the event level.
  6. You should see a pop-up asking if you'd like to create your first event now, click Yes. 

Creating your event

If you clicked Yes, you'll be taken right in to your Event Setup. If you selected No, and you are now ready to create your event, just click the Events link on the left side of your Dashboard then click Create Event.

Event Setup

Once you've started the process for creating your event, we will walk you through each step of the process, page by page. Just fill in the required information, set things up as you like, and click Save & Continue at the bottom of each page.

Not sure what something means? Look for a red Tell me more! link at the top of each page. Click the link for an article with detailed information about the options available on that particular page.

Also keep an eye out for icons that look like this

Just hover your cursor over the image for more detailed information about that option.

Editing your Event Setup

You can edit nearly anything you set up during Event Setup later. From your Dashboard (just click the Dashboard tab at the top of the page), find the Event Summary box and click the red edit link to the right of your event name. You'll be transported back into Event Setup, where you can make your changes.

What does my registration page look like?
Who doesn't want to see the end result of all their hard work? Check out this article on how to view your registration page to experience the registration process just the same way your participants do.

Managing your event
Congratulations on setting up registration for your event! Once you've finished your celebratory happy dance, you're probably wondering, "Now what?" Well, now you get to do the fun stuff like sell merchandise, market your event, create discount codes and manage your participants. All of this starts from your account Dashboard, which is the first page you see after logging in. Here are some resources to help you get started:

Event Summary 
Learn about all the features packed in to the Event Summary box in the article Event Summary Overview.

Participant Management
Learn where to find your participant data, and how to manually edit a registration.

You need to check out this excellent introduction to the plethora of reports that are available to you.

Selling merchandise during registration is a great way to generate some extra revenue. Check out how to sell merchandise on imATHLETE and how to add merchandise to your event store.

Marketing and Communications
Communicating with participants couldn't be easier. Learn how to send an email to current registrants and how to make that email look good

Learn how to set up direct deposit and when we send out payments and statements.

Learn How to create a Fundraising Campaign

Getting Help
If you haven't guessed it by now, we're big fans of giving you all the resources you need up front. Here are some places for finding the answers to your questions: