Event Marketing Links allow you to create custom links that can be tied to specific marketing activities and used to track clicks and conversions to completed registrations.
We have created a few Event Marketing Links automatically to help get you started, but you can also create your own.
Once the marketing links are set up, use those custom links in your marketing campaigns and come back later to track clicks and conversions.
Here's what that process looks like:
Once you've used your Event Marketing Links in your marketing campaigns, we'll start tracking clicks and registrations for you. You can view a quick overview of these on the Event Marketing Links link page. Clicks and registrations are displayed next to each link.
Click the marketing report link for a report with more detailed information. This is what the quick overview might look like for your custom links:
Combine with an Invitation Code
With this ability, you can add an invitation code to an Event Marketing Link to a) open up a hidden registration class, and b) see how many people sign up with that particular link.
Here's how you can do that:
Now you are an invitation-wielding, conversion-tracking pro!